Do you consider your headshot part of your branding?
If not, you should! Do you use your headshot for; your website, Facebook & LinkedIn profile, business card, brochure…more? The answer should be a resounding YES! And having a current one is critical.
And here I’ll give you 3 reasons why you need to consider it a part of your branding as much as you do the; colors,fonts,styles etc. of the places where you put it. A professional headshot is critical for branding and should be consistent across all channels.
Online Presence
A very large percentage of people today use online research to help them make their purchasing decisions. That means they’ll be checking your website for info and may look you up on Facebook to learn more about you personally. People want to do business with people they know, and this is one way they get to ‘know’ you. We all want to buy from a friend before doing so from a stranger – so become their friend with your profile images. Make it current so who they see when they meet you is not someone they weren’t expecting.
Standout from the crowd
If you’re in one of the many professional fields; doctor, lawyer, masseuse, real estate agent… and the list goes on – then you’re probably in a highly competitive profession, right?
Have you ever walked into a restaurant and immediately regretted it? Maybe you turned right around and walked out. Well, today people do that all the time online within about 20 seconds. Today’s digital world makes it so easy for us to quickly decide, rightly or wrongly, with whom we want to do business.
If you have a user-friendly website that’s responsive, authentic and helpful social media presence that doesn’t constantly ‘sell’ the audience, vibrant and compelling imagery mixed in with your sales copy and crisp clean headshots then you will standout from those competitors, don’t you think?
Networking Motivator
We all know that in today’s business world, what you know is often times not as important as who you know. Networking is a critical tool or strategy to growing our businesses, wouldn’t you agree? So leaving someone with a good impression and a way to remember to putting the face to the name is paramount. Having a clear, up to date headshot just may make you the person they’ll remember.
So if it’s been a while you should visit us at Created Portraits Headshots to learn more and book yours.